Green Retail Tech

Green Retail Tech

Green Retail Tech 1258 681 Altavia Adventures

Green Retailtech as strategic tools for transformation 

Social and commercial standards have evolved, retail & brand companies are now at a unique moment where they are in a position to have a significant impact on the environment and where consumers are increasingly looking for meaning and sustainability in their purchases. Now, sustainability is a key to business success. A green transformation has a positive effect on the planet but also in a commercial way towards a sustainable economy.


A greenretailtech is a company that offers an innovative solution to improve the environmental impact of businesses or consumers

In this white paper, we will focus on B2B Startups greentech which are close to retail or either B2B retailtech which are green. These startups are strategic tools to help guide and support companies and retailers in their green transformation.

GreenRetailTech A Growing Market

Investments in green technology start-ups are considerable: 73.6 billion euros have been raised in the United States over the last five years. Europe is lagging behind with “only” 23.2 billion euros raised over the same period. .

Paradigm shift a urge of transition 

Global warming is an urgent problem leading to climate change and resource depletion. There is an urgence and a need to change. 

Consumer willingness

Consumers have realized that it is with their purchasing power that they have an impact. Their credit cards are their way of influencing companies in their activities. In 2020 according to a research did by IBM “nearly 80 % of consumers report that sustainability is important for them”. “57 % of consumers surveyed worldwide are willing to change their purchasing habits to help reduce negative environmental impact.”According to Greenprint, “Nearly two-thirds (64%) of Americans are willing to pay more for sustainable products“.

Upgrading of companies

Companies are now obliged to meet customers’ expectations and to comply with regulations. Companies are taking this into account. According to a study did by IBM, 53% of organisations surveyed consider environmental sustainability to be one of their top priorities in three years’ time, compared to 39% today.

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